Japanese culture and London style

The brand name “O-Wa” comes from the Chinese characters 欧和 which mean “Europe and Japan”. We want to be the bridge between the Eastern and Western cultures - introducing Japanese asymmetry, simplicity, subtlety and 'kawaii' cuteness on Western heritage and design.

Sustainability

Each Owa Yurika garment is carefully designed in London. We aim to make modern clothes that are comfortable, practical, fun as well as environmentally friendly.

Japanese quality

Distinctive Japanese-style silhouettes and classic craftsmanship. Crafted from top heritage brand 'Shindo ribbon', 'Takisada textile' and 'Japanese denim' to the highest standards. The collections are modern, comfortable and always playful. 

@owayurika

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Owa Yurika Blog Children and Independence

Children and Independence

I hope you are all having a lovely summer! The long summer break is a great time for our children to have loads of well deserved fun play time, a...

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Okatazuke - Tidying-up

Okatazuke - Tidying-up

    Recently, the Japanese method of tidying-up has been getting some attention through the introduction by Marie Kondo. This is such a wonderful ...

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Owa Journal

Owa Journal

Welcome to our new journal! I‘m Yuki Oshima, the founder and creative director of Owa Yurika. My mother and I started the brand in 2016 with a desi...

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