The brand name “O-Wa” comes from the Chinese characters 欧和 which mean “Europe and Japan”. We want to be the bridge between the Eastern and Western cultures - introducing Japanese asymmetry, simplicity, subtlety and 'kawaii' cuteness on Western heritage and design.
Each Owa Yurika garment is carefully designed in London. We aim to make modern clothes that are comfortable, practical, fun as well as environmentally friendly.
Distinctive Japanese-style silhouettes and classic craftsmanship. Crafted from top heritage brand 'Shindo ribbon', 'Takisada textile' and 'Japanese denim' to the highest standards. The collections are modern, comfortable and always playful.